Flower Delivery Belmont: Privacy Policy Statement

Introduction

This Privacy Policy explains how Flower Delivery Belmont ("we", "us", "our") collects, processes, and protects your personal data in compliance with the General Data Protection Regulation (GDPR) and other applicable data privacy laws. This policy is intended for all customers who place orders for flower deliveries in Belmont and the surrounding districts. We are committed to respecting and protecting your privacy and ensuring that your personal information is handled transparently and lawfully.

Data We Collect

In the course of providing our flower delivery services, we may collect various types of personal data, including but not limited to:

  • Identification Details: Name, delivery address, and (where applicable) the recipient’s name and address.
  • Contact Details: Phone number, billing address, and other necessary contact information.
  • Order Details: Details of the products purchased, order history, and delivery preferences.
  • Payment Information: Payment card information, transaction references (note: sensitive payment details are processed securely via third-party payment processors and are not directly stored by us).
  • Account Information: If you create an account with us, we may collect usernames and passwords.
  • Communication Data: Records of correspondence between you and Flower Delivery Belmont relating to your orders or queries.
  • Technical Data: IP address, browser type, device identifiers, and related technical data collected through cookies or similar technologies, where applicable and with your consent.

Lawful Basis for Processing

We process your personal data under one or more of the following lawful bases, as defined by GDPR:

  • Contractual necessity: To fulfill your order and deliver products or services you request.
  • Legal obligation: To comply with legal requirements such as tax and accounting regulations.
  • Legitimate interest: To improve our services, communicate with you regarding your order, prevent fraud, and ensure the security of our operations. We ensure that our legitimate interests do not override your rights and freedoms.
  • Consent: Where you have given explicit consent, for example, to receive marketing communications. You may withdraw your consent at any time.

How We Use Your Information

The personal data we collect is used to:

  • Process and deliver your flower orders efficiently
  • Communicate updates about your order status or delivery
  • Handle payment processing via secure third-party providers
  • Respond to your enquiries and provide customer support
  • Comply with our legal and regulatory obligations
  • Analyze and improve the quality of our services
  • Send you service-related and, where applicable, marketing communications

Data Retention

Your personal data will be retained only for as long as necessary to fulfill the purposes for which it was collected, including satisfying any legal, accounting, or reporting requirements. Specifically:

  • Order data is typically retained for up to 7 years as required by law for accounting and tax purposes.
  • Account data remains until you request for it to be deleted or your account becomes inactive for a set period, in which case it may be deleted or anonymized.
  • Data used for marketing purposes will be held until you withdraw your consent or unsubscribe from such communications.
  • Technical and analytics data may be retained in aggregate and anonymized form for service improvement and trend analysis.

Data Processors and Third Parties

To provide our services efficiently, we sometimes use third-party service providers (data processors) who process data on our behalf and strictly under our instructions. These may include:

  • Payment processing companies
  • Delivery couriers and fulfillment partners
  • IT support and web hosting services
  • Customer communication platforms
  • Data analytics and business intelligence tools

We require all third-party processors to respect the security of your personal data and to treat it according to the law. Your data is not sold or shared with unrelated third parties for their own marketing purposes.

International Data Transfers

Where personal data is transferred to processors or partners outside the European Economic Area (EEA), we ensure adequate safeguards are in place, such as the use of Standard Contractual Clauses or other lawful transfer mechanisms under GDPR, to protect your information.

Your Data Protection Rights

Under GDPR, you have several important rights in relation to your personal data. These include:

  • Right of access: You can request a copy of your personal data we hold.
  • Right to rectification: You can ask us to correct inaccurate or incomplete personal data.
  • Right to erasure: You can request deletion of your data where there is no legitimate reason for its continued processing ("the right to be forgotten").
  • Right to restrict processing: You may ask us to limit the way we use your data in certain circumstances.
  • Right to data portability: You can ask for your data to be provided to you, or to a third party, in a structured, machine-readable format.
  • Right to object: You can object to processing based on legitimate interests or direct marketing at any time.
  • Right to withdraw consent: Where you have given consent to data processing, you can withdraw it at any time.
  • Right to lodge a complaint: If you believe your rights have been breached, you have the right to lodge a complaint with the relevant data protection authority.

To exercise any of these rights, please contact us via the channels provided on our website or as specified in our service communications. We will respond to your requests as soon as reasonably practicable and within the legal timeframes.

Data Security

We are committed to ensuring your information is secure. We put in place appropriate technical and organizational measures to prevent unauthorized access, disclosure, alteration, or destruction of your data. These measures are regularly reviewed to maintain a high standard of protection for your personal data.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. Any changes will be posted on our website, and where appropriate, notified to you directly. Please review this page regularly to stay informed about how we are protecting your information.

Applicability

This Privacy Policy applies to all customers who place orders with Flower Delivery Belmont for flower deliveries within Belmont and its surrounding districts. By using our services, you acknowledge and agree to the terms outlined in this policy.